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Santa Barbara offers many cultural attractions and historical sites for visitors of all ages. Downtown is a mix of historic adobes and outdoor courtyards whose Mediterranean architecture is rich in reminders of Santa Barbara’s colorful past. More than 50 museums and galleries join world-class performing arts, dance, opera and symphony performances.

Santa Barbara’s weather is suitable for just about every outdoor activity nearly all year long. Spectacular scenery and diverse topography, and more than 100 miles of breathtaking coastline draw sightseers and adventurers of all kinds. The county is also a renowned golf destination with a large selection of top-notch courses.

Just a short drive to the beautiful Santa Ynez Valley reveals more than 60 charming wineries and 20,000 acres of planted vineyards. Even before the ‘Sideways’ phenomenon, wine touring and tasting destinations were abundant. The Santa Ynez Valley has been recognized as one of the world's premium wine-producing regions for Chardonnay and Pinot Noir varietals.

Unique local shops and boutiques mingle with fine department stores to make Santa Barbara a shopper's paradise. Most of the city's shopping is clustered in convenient pedestrian-friendly open-air malls and palm-lined paseos. Quaint shops offer antiques, gifts, furnishings, clothing, home and garden items, travel supplies, handmade crafts, and much more.

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